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Assessment
Phase
We sit down
to discuss your objectives and goals, providing the assistance you need
to articulate your brand attributes and company's competitive edge.
 — Discuss your
needs.
— Develop a task
overview of the project.
— Determine a time
frame and budgetary guidelines.
Strategy
Phase
After the initial assesment we begin the strategy phase. Here we develop
a design, markeing and/or brand strategy to fit your needs.
— Examination of
your company's strengths and weaknesses.
— Discuss the strengths
and weaknesses of your competitors to determine which media and platform
will deliver the greatest results.
Production
Phase
Working from
the ideas developed, we ready them for production. Our goal is to achieve
an approved design concept and follow through with the fulfillment of
the project. During this pahse of brainstorming, development and presentation,
we work in the following steps:
— Design work for
composites.
— Gain approval
of design concepts.
— Design refinement
and revisements until final approval is given.
— Fulfillment of
project through completion.
— Implement thorough
Quality Control of project.
Implementation
Phase
Now
we are ready to proceed. This is what we call the implementation stage
when we finalize the production tasks and prepare the project to be launched
or presented to your publics. We produce all of the necessary electronic
files and documents that allow our clients to carry out the business/marketing
strategy that has been established previously. The three steps are:
— Produce hard
copies of project.
— Carry out media
placement as necessary.
— Carry out marketing
plan.
Post-Analysis
Phase
Finally,
we come to the last stage that we refer to as the post-analysis stage.
Six months from the completion of your marketing/advertising campaign,
we will carry out a marketing audit to assess our marketing and branding
efforts. We shall purposely research in what way our client has benefited
by our efforts, and what if any improvements can be made in order to maintain
our long-term relationship with you-our valued client.
Whether
your vision is big or small, The C.SAW Marketing Group works closely with
each client to keep projects on track and in scope. In combination with
our industry expertise, we listen and use the information you give us,
to create a unique, client-specific program that is all about you!
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